A. actual product
B. augmented product
C. de-augmented product
D. customer value
Related Mcqs:
- The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs - The determinants of service quality in service-quality model includes ____________?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The changes made in the product characteristics such as quality, style and features are called?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps