A. external environment
B. market environment
C. internal environment
D. product environment
Related Mcqs:
- The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - According to SWOT analysis, the analysis of Opportunities & Threats is part of?
A. Internal environment
B. External environment
C. Both a and b
D. None of the above - Activities in the value chain’s support are included __________?
A. procurement
B. technology development
C. infrastructure of firm
D. all of the above - The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses - The information which are collected through observation, focus group and surveys are included in __________?
A. primary data sources
B. secondary data sources
C. external marketing
D. internal marketing - A company’s monetary, time and energy cost, all are included in __________?
A. total customer cost
B. psychological cost
C. personal benefits
D. image benefits - The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?
A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost - The examples of farm products included __________?
A. fish and lumber
B. iron ore
C. wheat, cotton, fruits
D. crude petroleum - The first step in analysis of customer value is to __________?
A. identify customer’s value attributes
B. assessing the attributes importance
C. assessing the company’s performance
D. assessing the competitor’s performance
