A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment
Related Mcqs:
- In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment - The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called?
A. consumerism
B. seller’s extrovert sellers
C. environmentalism
D. seller introvert seller - The Macro environment of any company or organization includes?
A. the cultural environment
B. the demographic environment
C. customers in international markets
D. both a and b - The Macro environment includes?
A. Demographic factors
B. Technological factors
C. The suppliers
D. Both a and b - The Macro environment does not includes?
A. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - Buying of products by government agencies is classified as?
A. business markets
B. reseller markets
C. government markets
D. international markets - The organized movement by government agencies and citizens towards betterment of buyers as compared to sellers is classified as?
A. consumerism
B. seller’s extrovert sellers
C. environmentalism
D. seller introvert seller - The religious groups and trade-union groups are best classified in _____________?
A. primary groups
B. secondary groups
C. membership groups
D. transaction groups - The industries such as media buying, energy management and advertising agencies are classified as_______?
A. geographical hubs
B. functional hubs
C. vertical hubs
D. horizontal hubs
