A. communicate the positioning
B. differentiation
C. establish distribution channels
D. none of above
Related Mcqs:
- The new-product development process consists of detailed steps and number of steps are?
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps - The overlapping of steps for more efficient and effective product development with closely working departments is classified as?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentrated product development - The series of steps that must be followed by sales people is classified as?
A. marketing process
B. selling process
C. intermediation process
D. nominal process - The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing - The activities and steps that inform and engage employees in building a brand is classified as __________?
A. external marketing
B. internal marketing
C. internal branding
D. external branding - If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - The Company will face low sales and low markups if company set its prices?
A. too high
B. too low
C. too discounted
D. none of the above - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - When a company agrees to promote product of other company it is classified as _________?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances
Mcq Added by: admin