A. cost leadership
B. differentiation
C. horizontal integration
D. both a and b
Related Mcqs:
- The competitive strategy is for?
A. departmental strategy
B. business unit
C. none of above
D. all of above - The ‘corporate strategy’ includes?
A. Consolidation
B. Geographic expansion
C. Differentiation
D. Both a and b - Making a fit between company’s competitive aims and each department’s plan is?
A. Strategic planning
B. Strategic fit
C. Corporate strategy
D. Competitive strategy - Strategic human resource management aims to achieve competitive advantage in the market through__________?
A. Price
B. Product
C. People
D. Process - The field of HRM was founded on the idea that the competitive advantage of the organisation relies on the following sources of capital:
A. cultural, human and system capital
B. social, cultural and human capital
C. organisation relies on the ,following sources of capital
D. cultural, human and source capital - The external and internal audit of a company includes?
A. economic trends
B. political trends
C. competitive trends
D. all of above - The ‘functional strategy’ can also be considered as?
A. departmental strategy
B. business unit
C. company wide strategy
D. business strategy - The statement by Wal-Mart “Save money, Live better” is pointing its business strategy as?
A. Consolidation
B. Horizontal integration
C. Cost leadership
D. all of above - When the company offers specific marketing, which is not available by others is the strategy of?
A. focusers
B. corporate strategy
C. vertical integration
D. all of above - The ‘corporate strategy’ does not include?
A. diversification
B. consolidation
C. cost leadership
D. vertical integration
