Which of the following is not one of the four Ps in marketing ?

Related Mcqs:

1. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

2. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

   A. Marketing strategy
   B. Marketing control
   C. Marketing analysis
   D. Marketing implementation

3. _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

   A. Innovative marketing
   B. Consumer oriented marketing
   C. value marketing
   D. Sense of mission marketing

4. __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?

   A. Enlightened marketing
   B. Myopic marketing
   C. Fundamental marketing
   D. Conceptual marketing

5. One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?

   A. become a vehicle for pitching the sponsor’s products
   B. become a vehicle for pitching the sponsor’s products
   C. become a means for raising prices
   D. become a means of unfair competition

6. Which one of the following four agricultural resources by way of crops cultivated by man does not belong to the group comprising the remaining three ?

   A. Coffee
   B. Fruits
   C. Sugarcane
   D. None of these

7. JCB (Which makes agricultural and construction equipment) has the opportunity to purchase a new factory today that will provide them with a Rs50 million return four years from now If prevailing interest rates are 6 percent, what is the maximum that the project can cost for JCB to be willing to undertake the project ?

   A. Rs 43,456,838
   B. Rs 53,406,002
   C. Rs 34,538,902
   D. Rs 39,604,682

8. Economics in India Pakistan the Philippines and Mexico argue the foodgrain growth would not have kept up with population growth in the last four decades without ?

   I- improved packages of high-yielding seed varieties
   II- fertilizers, pesticides and irrigation
   III- improved transportation
   IV better extension service

   A. I and III only
   B. II and III only
   C. I, II and III only
   D. I, II, III and IV

9. For equilibrium in an open four sector economy ?

   A. Actual injections = actual withdrawals
   B. Planned injections = planned withdrawals
   C. Savings = investment
   D. Government spending = tax revenue

10. Based on the 2010 population survey four of the five most populous countries include ?

    A. Russia, Pakistan Bangladesh and Nigeria
    B. China, India, Indonesia, and Brazil
    C. Russia, China, India, and South Africa
    D. China, Russia, Mexico, and Indonesia