A. need recognition
B. brand identification
C. information search
D. purchase decision
Related Mcqs:
- Setting call objectives is done during which of the following stages of the selling process?
A. Prospecting
B. Preapproach
C. Approach
D. Handling objections - R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?
A. Concept development and testing
B. Marketing strategy
C. Business analysis
D. Product development - When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?
A. Concept development and testing
B. Commercialization
C. Business analysis
D. Marketing strategy development - Coginitive dissonance occurs in which stage of the buyer decision process model ?
A. Need recognition
B. Information search
C. Evaluation of alternative
D. Postpurchase behaviour - A merger in which firms at various stages in a production process combine is a ?
A. production merger
B. vertical merger
C. conglomerate merger.
D. horizontal merger - Peer borrowing groups of five or so people with joit liability approve loans to other members as a substitute for the bank’s screening process The above statement applies to ?
A. Indonesia’s Badan Kredit Kecamatan (BKK)
B. the Association for Development of Microenterprice
C. Bangladesh’s Grameen Bank
D. the Enterprice credit program in Kolkata - If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?
A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion - ________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?
A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning - A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?
A. creative selling
B. high pressure telling
C. detail selling
D. hard core selling - A price reduction to buyers who buy in large volumes is called a(n) ?
A. quantity discount
B. cash discount
C. seasonal discount
D. trade discount
