In marketing “USP” stands for ?

Related Mcqs:

1. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

   A. Marketing strategy
   B. Marketing control
   C. Marketing analysis
   D. Marketing implementation

2. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

3. _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

   A. Innovative marketing
   B. Consumer oriented marketing
   C. value marketing
   D. Sense of mission marketing

4. __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?

   A. Enlightened marketing
   B. Myopic marketing
   C. Fundamental marketing
   D. Conceptual marketing

5. One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?

   A. become a vehicle for pitching the sponsor’s products
   B. become a vehicle for pitching the sponsor’s products
   C. become a means for raising prices
   D. become a means of unfair competition

6. Which of the following is not one of the four Ps in marketing ?

   A. Product
   B. Price
   C. Place
   D. Presence

7. ‘Forex’ stands for ?

   A. For examine
   B. Foreign exchange
   C. Foreign exports
   D. None of these

8. OECD stands for ?

   A. Organization for Economic Cooperation and Development and Development
   B. Oil Exporting Countries Development
   C. Organization for Environmental cooperative Department
   D. Open Economies Caucus on Development

9. In the equation C = a + bY, which describes the aggregate consumption function ‘b’ stands for ?

   A. The marginal propensity to consume.
   B. The amount of income when consumption is zero
   C. The average consumption level
   D. The amount of consumption when income is zero

10. Among the world’s largest cotton growing countries. Pakistan stands at number ?

    A. Three
    B. Four
    C. Six
    D. Eight