A. micro marketing
B. niche marketing
C. mass marketing
D. segment marketing
Related Mcqs:
- When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing - If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
A. new brand strategy
B. line extension strategy
C. multiband strategy
D. brand extension strategy - Unemployment benefits may increase the unemployment rate because unemployment benefits ?
A. encourage people to quit their jobs
B. reduce the cost of job search
C. enable people to quit searching for work
D. reduce the benefits of additional job searching - By practicing price discrimination, the firm would realize profits totaling ?
A. $160,000
B. $420,000
C. $540,000
D. $660,000 - A firm charging different buyers’ different prices for the same product is practicing ?
A. Competitive pricing.
B. Price discrimination
C. price discounting.
D. price fixing. - In terms of special product life cycles a ________ is a basic and distinctive mode expression?
A. genre
B. style
C. fashion
D. fad - _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing - A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?
A. Product feature
B. sponsorship
C. brand
D. logo - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis
