A. experiences and events
B. information and ideas
C. properties and organizations
D. all of the above
Related Mcqs:
- The group of products on the basis of tangibility and durability include ___________?
A. durable goods
B. non-durable goods
C. services
D. all of the above - The examples of natural products include ___________?
A. cotton and jute
B. fruits and vegetables
C. wheat and livestock
D. iron ore and lumber - The consumer products does not include?
A. sought products
B. unsought products
C. specialty products
D. shopping products - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The branding strategies alternatively use by the marketer’s do not include ________?
A. individual brand names
B. company brand name
C. sub-brand name
D. variant brands - According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
A. makers
B. survivors
C. thinkers
D. believers
