A. sentence completion
B. story completion
C. completely unstructured
D. word association
Related Mcqs:
- The technique of asking respondents for completing presented sentences is said to be ____________?
A. completely unstructured
B. word association
C. sentence completion
D. thematic appreciation test - The technique in which respondents are presented with a picture and to write what they think about the picture is called?
A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test - The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
A. projective techniques
B. graphic projection
C. situation projection
D. picture projection - The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association - In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
A. multiple choice
B. dichotomous
C. semantic differential
D. Likert scale - The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale - The research instruments present to respondents consist a set of questions, are classified as __________?
A. technological devices
B. random sample
C. questionnaires
D. stratified sample - In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?
A. visualizations
B. personifications
C. laddering
D. associations - The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures