The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

Related Mcqs:

1. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?

   A. cash refunds
   B. cash sample
   C. sweepstakes
   D. cents off deals

2. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?

   A. low high pricing
   B. every day same pricing
   C. everyday low pricing
   D. high low pricing

4. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

   A. Customer value
   B. Customer delight
   C. total service solution
   D. intangible benefit(s)

5. The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?

   A. sample
   B. coupon
   C. premium
   D. cash refunds

6. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

7. The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?

   A. price packs
   B. cents off deals
   C. advertising specialties
   D. both a and b

8. The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?

   A. cash refund
   B. coupon
   C. sample
   D. premium

9. The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?

   A. event marketing
   B. sponsored marketing
   C. branding
   D. premium marketing

10. The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?

    A. perceived pricing
    B. everyday low pricing
    C. high low pricing
    D. value pricing