A. internal sources
B. external sources
C. product lines extension
D. both a and b
Related Mcqs:
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - If the product ideas source is company’s own research and development department, it is said to be?
A. internal idea sources
B. external idea sources
C. systematic idea sources
D. resourcing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The sources and procedures use to get information about marketing development of every single day are the part of _________?
A. marketing intelligence system
B. market development system
C. market record system
D. market information system - The process of systematic search for gathering new product ideas is called?
A. idea generation
B. product generation
C. market development
D. business development - As soon as the ideas are shortlisted, the best idea leads to development of?
A. product concept
B. production phase
C. production screening
D. none of above - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30
