The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?

Related Mcqs:

1. The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?

   A. franchise organization
   B. member organization
   C. link organization
   D. administered organization

2. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

   A. administered VMS
   B. full time VMS
   C. contractual VMS
   D. corporate VMS

3. The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?

   A. full time VMS
   B. contractual VMS
   C. administered VMS
   D. corporate VMS

4. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?

   A. channeling stages
   B. buyer readiness stage
   C. channel designing stages
   D. strategic stages

5. In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as?

   A. selective distribution
   B. intensive distribution
   C. inclusive distribution
   D. exclusive distribution

6. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

   A. multichannel distribution system
   B. multichannel system
   C. multiple intermediary system
   D. multiple manufacturing franchises

7. The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?

   A. flank attack
   B. frontal attack
   C. bypass attack
   D. guerilla attack

8. In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

   A. merchants
   B. agents
   C. facilitators
   D. terminators

9. The types of vertical marketing system are?

   A. contractual VMS
   B. corporate VMS
   C. administered VMS
   D. all of above

10. The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?

    A. cost based pricing
    B. differentiated pricing
    C. competitive pricing
    D. value added pricing