A. internal sources
B. customers
C. competitors
D. the local library
Related Mcqs:
- ________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming - A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis - If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?
A. 160; 270
B. 10; 30
C. 10; 3.33
D. 30; 10 - R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?
A. Concept development and testing
B. Marketing strategy
C. Business analysis
D. Product development - Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
A. market oriented
B. a statement of religion
C. motivating
D. based on distinctive competencies - Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?
A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases - Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ?
A. IBM
B. Xerox
C. Kodak
D. Universal Studios - A(n) _____ are computerized collections of information obtained from data sources within the company ?
A. retrieval systems
B. marketing research reports
C. flow diagrams and PERT charts
D. internal databases - Holding all factors constant except one and increasing a variable factor is expected to lead to steadily decreased marginal product of that factor, this is an example of ?
A. decreasing returns to scale
B. The law of diminishing returns
C. constant returns to scale
D. an inefficient production technique - Statement A: The might of a country consists of gaining surpluses of gold and silver Statement B: A nation’s strength is found in economic independence and the maintenance of a favorable balance of trade Statement C: We need to gain colonies both as sources for raw materials and as markets for our manufactured of goods Which economic system is being described by these statements ?
A. traditional
B. feudal
C. command
D. mercantile
