In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

Related Mcqs:

1. When one firm in the breakfast cereal market started an advertising campaign that stressed the nutritional value of its cereals, all other cereal manufacturers started similar advertising campaign This suggests that the breakfast cereal market is ?

   A. monopolistically competitive
   B. oligopolistic
   C. perfectly competitive
   D. indeterminate from this information

2. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development
   B. commercialization
   C. marketing strategy
   D. business analysis

3. If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?

   A. 160; 270
   B. 10; 30
   C. 10; 3.33
   D. 30; 10

4. In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

   A. Slice of life
   B. Lifestyle
   C. Mood or imagery
   D. Personality symbol

5. A production subsidy that is granted to a producer of an import-competing good ?

   A. does not require government taxes to finance it
   B. yields the same deadweight welfare loss as an import tariff or import quota
   C. has only a consumption effect deadweight loss
   D. has only a protective effect deadweight loss

6. Land will be allocated between competing uses so that ?

   A. housing gets priority
   B. industry gets priority
   C. farming gets priority
   D. the equilibrium rental rate equilibrium total demand with supply

7. Naila owns a small pottery factory. She can make 1000 pieces of pottery per year and sell them for Rs 100 each. It costs Naila Rs 20,000 for the raw materials to produce the 1,000 pieces of pottery She has invested Rs100,000 in her factory and equipment: Rs50,000 from her savings and Rs50,000 borrowed at 10 per cent. (Assume that she could have loaned her money out at 10 her per cent, too) Naila can work at a competing pottery factory for Rs40,000 per year. The accounting profit at Naila’s pottery factory is ?

   A. Rs30,000
   B. Rs35,000
   C. Rs75,000
   D. Rs70,000

8. Naila owns a small pottery factory. She can make 1000 pieces of pottery per year and sell them for Rs 100 each. It costs Naila Rs 20,000 for the raw materials to produce the 1,000 pieces of pottery She has invested Rs100,000 in her factory and equipment: Rs50,000 from her savings and Rs50,000 borrowed at 10 per cent. (Assume that she could have loaned her money out at 10 her per cent, too) Naila can work at a competing pottery factory for Rs40,000 per year. The economics profit at Naila’s pottery factory is ?

   A. Rs80,000
   B. Rs30,000
   C. Rs75,000
   D. Rs70,000

9. ________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

   A. Mass marketing
   B. Market segmentation
   C. Market targeting
   D. Market positioning

10. R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

    A. Concept development and testing
    B. Marketing strategy
    C. Business analysis
    D. Product development