A. Psychographics
B. Personality
C. Demographics
D. Lifestyle
Related Mcqs:
- The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?
A. facilitator
B. referent actor
C. opinion leader
D. social role player - The market power effect of an international joint venture can lead to welfare losses for the domestic economy unless offset by cost reductions. Which type of cost reduction would not lead to offsetting welfare gains for the overall economy ?
A. R&D generating welfare improved technology
B. development of more productive machinery
C. new work rules promoting workers efficiency
D. lower wages extracted from workers - If in Pakistan real GDP/person in 2004 is Rs18,073 and real GDP/person is 2005 is Rs18,635 What is the growth rate of real output per person over this period ?
A. 3.1 percent
B. 3.0 percent
C. 18.6 percent
D. 18.0 percent - If a person who works in coal mine gets paid more than a person with a similar background and skills who works in a safer job, then ?
A. coal miners must have greater human capital than others
B. we have observed a compensating differential
C. coal miners must be more attractive than other workers
D. we have evidence of discrimination against workers outside the coal mine - In the ultimatum game, what split would be rational for both the person proposing the split and the person who must accept or reject the split ?
A. There is no rational solution
B. 75/25
C. 99/1
D. 1/99
E. 50/50 - ________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?
A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning - Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called?
A. custom products
B. specialty products
C. convenience products
D. shopping products - The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
A. Intangibility
B. Inseparability
C. Variability
D. Perishability - ________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?
A. Environmentalism
B. Environmental sustainability
C. Consumerism
D. Consumer accountability - According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ___________ environment?
A. natural
B. demographic
C. economic
D. technological
