A. Message is memorable
B. Message is high in personal relevance
C. Message is humorous
D. Message is low in personal relevance
E. Message is not given by an expert source
Related Mcqs:
- Research by Festinger and colleagues demonstrated that when people were paid $1 for their participation in a dull task, they were more favourably to the dull task compared to people whowere paid $20. Which theory was put forth to explain why people alter their true attitudes to match their past or actual behaviour?
A. Attribution theory
B. Actor-observer effect
C. Cognitive dissonance theory
D. Theory of planned behaviour
E. Social learning theory - According to McGuire’s(1969) information-processing approach to persuasion, a message will elicit the desired behaviour only if it succeeded at six stages. But which of the options below is NOT one of these stages?
A. Attention stage
B. Retention stage
C. Yielding stage
D. Fielding stage - Devine’s work on the activation of stereotypes demonstrated that______processing of information about people is beyond conscious awareness whereas_______processing of information about people is deliberate and conscious.
A. Automatic; controlled
B. Controlled; automatic
C. Schematic; revised
D. Subtype; evaluative - According to the theory of planned behaviour, what factors influence people’s intentions to act in specific ways?
A. Attitudes towards the behaviour
B. Subjective norms regarding the behaviour
C. Objective norms regarding the behaviour
D. Perceived control over performance of the behaviour
E. a,b and d - Research by Fishbein and Ajzen has indicated that in order to demonstrate strong links between attitudes and behaviours, an assessment of several behaviours relevent to the attitude being measured is necessary.This type of assessment is referred to as the:
A. Multiple-act criterion
B. Multi-behaviour criterion
C. Multi-attitude assessment
D. Attitude-behaviour consistency
E. None of the above - Although the jones-Davis (19610) and Kelley (1967) models of attribution view the social perceiver as a rational person empirical research has discovered present biases in the attributional processes. Which of these is NOT one of those presistent biases?
A. The fundamental attribution error.
B. The actor-observer effect.
C. The self-serving bias.
D. The critical attribution error. - According to Kelley’s covariation model of attribution, if Sylvia always laughs at comedians, then her behaviour would be described as having:
A. High consistency
B. Low distinctiveness
C. High consensus
D. a,b and c
E. a and b - Which of the following definition of important terms within the behavioural component of attitude structure is ?
A. Counter-attitudinal advocacy involves presenting an attitude or opinion, within a role-play context, which opposes the person’s initial attitude.
B. Cognitive dissonance theory describes tension how prople may feel an aversive tension when their behaviour is inconsistent with their attitude, and in order to reduce their discomfort will change their behaviour to be consistent with their attitude.
C. Self-perception theory indicates that people may guess their own attitude from the behaviour towards the attitude object. particularly when they can see no external reasons for the behaviour.
D. Self-perception processes occur when people perform a behaviour that strongly contradicts their initial attitude. - How is the ultimate attribution error(UAE) different from the other pervasive attributional biases such as the fundamental attribution error, the self-serving bias and the actor-observer effect?
A. UAE underlies all the other biases
B. UAE refers to attributional biases that occur at the group level
C. UAE only applies to ingroups
D. UAE refers to attributional biases that occur the individual level
E. a and b - Societally recognized mental representations of social groups and their members that include behavioural and trait charecteristics groups are referred to as_______.
A. Role schemes
B. Person schemas
C. Actor-observer effects
D. Stereotypes
E. Biases
Mcq Added by: Lubaba Zarshal