_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?

Related Mcqs:

1. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

2. If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

   A. market penetrations
   B. market development
   C. product development
   D. diversification

3. A country’s fundamental system of transportation, communications, and other aspects of its physical capabilities are called ?

   A. Infrastructure
   B. Basic structure
   C. Fundamentals
   D. Basic infrastructure

4. If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

   A. new brand strategy
   B. line extension strategy
   C. multiband strategy
   D. brand extension strategy

5. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development
   B. commercialization
   C. marketing strategy
   D. business analysis

6. successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?

   A. marketing strategy
   B. marketing control
   C. marketing analysis
   D. marketing implementation

7. Name the organization in which people are associated together for a common purpose under a common name. This organization is recognized and created by law ?

   A. Company
   B. Corporation
   C. Cooperative
   D. Limited Company

8. If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?

   A. Protectionism
   B. exchange controls
   C. exchange facilitators
   D. nontariff trade barriers

9. A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

   A. push strategy
   B. pull strategy
   C. blocking strategy
   D. integrated strategy

10. In the 1980s economists studying the source of growth observed no positive relationship between information and communications technology (ICT) investments and productivity This is known as ?

    A. Solow residual
    B. productivity paradox
    C. technological followership
    D. Stieglitz discrepancies