Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

Related Mcqs:

1. The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?

   A. event marketing
   B. sponsored marketing
   C. online marketing
   D. off deal marketing

2. That minor stimuli which determines when and how customer will respond in certain way is called?

   A. perception
   B. cues
   C. motives
   D. both a and c

3. Marketers often use the term ___________ to cover various groupings of customers.

   A. People
   B. Buying power
   C. Demographic segment
   D. Market

4. Global marketers must decide ___________.

   A. Which countries to enter
   B. How to adapt their product and service features to each country
   C. How to price their products in different countries
   D. All of the above

5. Firstly, the marketers must think about?

   A. Four Cs
   B. Four Ps
   C. Four Ds
   D. Four Ts

6. The marketers can build up demand of a particular product by?

   A. associating with strong motives
   B. using motivating cues
   C. positive reinforcement
   D. all of above

7. A company’s value delivery network, the marketers must treat?

   A. Suppliers as partners
   B. Marketing intermediaries as partners
   C. Various publics as partners
   D. Both a and b

8. When the marketers offer the products which is representation of the category as a whole is classified as ____________?

   A. representative heuristic
   B. motivation heuristic
   C. expectancy heuristic
   D. psychological heuristic

9. The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

   A. management information system
   B. marketing information system
   C. financial information system
   D. corporate information system

10. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?

    A. differentiable segment
    B. non-differentiable segments
    C. intermarket segmentation
    D. intramarket segmentation