A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing
Related Mcqs:
- When the captive product pricing is used for services then this pricing strategy is classified as?
A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing - The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
A. First degree
B. Second degree
C. Third degree
D. Fourth degree - The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The pricing strategy used to set prices for products that are optional with the main product bought is called?
A. competitive pricing
B. captive product pricing
C. optional product pricing
D. product line pricing - The pricing technique uses by companies for the products having optional services and features is classified as _________?
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs - Considering auction-type pricing, the techniques are involved like ___________?
A. English auctions
B. Dutch auctions
C. Sealed-bid auctions
D. all of the above - The techniques involved in promotional pricing are ________?
A. loss leader pricing
B. cash rebates
C. low interest pricing
D. all of the above
