A. delivery channels
B. service channels
C. sales channel
D. all of the above
Related Mcqs:
- In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - Physical distribution channels includes?
A. Retailers
B. Wholesalers
C. Both a and b
D. None of the above - In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel - In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center - The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
A. single product concentration
B. mass customization
C. product specialization
D. market specialization
