The ‘operations, sales and services’ are the part of firm’s value chain _________?

Related Mcqs:

1. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

   A. Overall company strategies
   B. Overall company objectives
   C. Overall department objectives
   D. Overall marketing objectives
   E. All of the above 

   Submitted by: Rashid Mehmood

2. The maximum number of sales of all the firms in an industry, for a given period of time is called __________?

   A. total market potential
   B. total production potential
   C. total demand potential
   D. current demand

3. The ‘chain of value’ identifies _________?

   A. Four primary activities
   B. Five primary activities
   C. Six primary activities
   D. Seven primary activities

4. The process of comparing own products or services to leading firms practices to improve performance and quality is called?

   A. strategic analysis
   B. corporate image analysis
   C. benchmarking
   D. customer value analysis

5. The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?

   A. membership behavior
   B. market behavior
   C. database behavior
   D. consumer behavior

6. The banks, hotels, airlines, law firms and insurance companies are example of services of __________?

   A. government sector
   B. private non-profit sector
   C. manufacturing sector
   D. business sector

7. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

8. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

9. The combination consists average past sales and most recent sales are ______________?

   A. exponential smoothing
   B. time series smoothing
   C. statistical smoothing
   D. sales forecast

10. The comparison of past time series as seasonal sales and sales trend is included in ____________?

    A. time-series analysis
    B. expert opinion
    C. sales force opinion
    D. buyer’s intentions