A. interactive service package
B. descriptive service package
C. primary service package
D. secondary service package
Related Mcqs:
- The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The customers of products or services in product life cycles introductory stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards - The specific amount of money the company demands from customers for its product or services is classified as?
A. price
B. tax
C. discount
D. value added tax - When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
A. framing
B. outsourcing
C. off shoring
D. selling