A. industry
B. Corporation
C. organization
D. subsidiary
Related Mcqs:
- According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights - The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing - The product or set of product which functions are close substitutes is classified as_________?
A. competitive membership
B. category membership
C. position membership
D. target membership - The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The social class group which earns through exceptional ability is best classified as?
A. upper middles
B. working class
C. lower uppers
D. upper uppers - The social class group who rely heavily on inherited wealth is best classified as?
A. upper middles
B. working class
C. lower uppers
D. upper uppers - The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis
