A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices
Related Mcqs:
- The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The first step in marketing research process is to
A. define problem
B. stating research objectives
C. deciding research approach
D. both A and B - The fourth step in the marketing research process is __________?
A. collecting the information
B. storing the findings
C. ignoring competitive prices
D. analyzing the marketing information - The second step in marketing research process is to __________?
A. develop research plan
B. defining research objectives
C. analyzing market offerings
D. storing the findings - The fifth step in the marketing research process is __________?
A. presenting the market data
B. presenting the findings
C. presenting the competitor’s offering
D. presenting marketing plan - The last step in the marketing research process is to __________?
A. make the decision
B. plan next corporate plan
C. gather market data
D. deciding decision alternatives - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - The second step in marketing research process is?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The forth step in personal selling process after completion of step consisting of approach is to?
A. prospecting and qualifying
B. follow up
C. closing
D. present and demonstrate