A. stakeholder satisfaction pathway
B. company metrics pathway
C. customer’s metrics pathway
D. unit metrics pathway
Related Mcqs:
- If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is?
A. $30
B. $33
C. $27
D. $34 - If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?
A. $33.75
B. $30.75
C. $25.75
D. $28.75 - If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?
A. $14.67
B. $18.67
C. $20.67
D. $25.67 - In marketing analysis, the result evaluation of marketing activities is part of?
A. Analysis
B. Planning
C. Implementation
D. Control - If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?
A. 5333
B. 6333
C. 7333
D. 4333 - The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
A. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway - The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?
A. target return price
B. value pricing
C. perceived pricing
D. target markup price - The direct marketing through which products are sold directly to customer on phone call is classified as?
A. telephone marketing
B. online marketing
C. offline marketing
D. None of these - If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
A. $45.25
B. $40.25
C. $36.25
D. $32.25 - The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
A. experience curve
B. learning curve
C. costing curve
D. pricing curve
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