The ‘field-service firm’ is an example of __________?

Related Mcqs:

1. According to service quality model, the ability to provide the service accurately and dependably is classified as __________?

   A. empathy
   B. reliability
   C. responsiveness
   D. assurance

2. The determinants of service quality in service-quality model includes ____________?

   A. reliability and empathy
   B. responsiveness
   C. assurance and tangibles
   D. all of the above

3. According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

   A. responsiveness
   B. assurance
   C. empathy
   D. reliability

4. The act of designing firm’s offers and to occupy distinct place is considered as __________?

   A. segmenting
   B. targeting
   C. positioning
   D. extract target

5. The last divisional level for firm’s planning is __________?

   A. planning at decision level
   B. planning at business level
   C. planning at corporate level
   D. planning at production level

6. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

7. When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

8. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

9. The percentage of service ownership in a population is called ____________?

   A. product-index percentage
   B. market share percentage
   C. product potential percentage
   D. product-penetration percentage

10. The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?

    A. customized brands
    B. super brands
    C. brand
    D. value products