A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above
Related Mcqs:
- Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The companies shift the ordering responsibility to the specific supplier’s in managing systems are classified as__________?
A. vendor managed inventory
B. replenishment programs
C. continuous programs
D. inventory management - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The BlackBerry specific product design with QWERTY keyboard is an example of?
A. product experience
B. intangible products
C. tangible product
D. services - The programs design for customers which is limited to any affinity group are classified as ___________?
A. market share forecast
B. company demand
C. market potential
D. company sales forecast - When the companies have better-trained employees’ for the customer services, this differentiation is classified as ___________?
A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation - The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy - The companies which collect trade and consumer information are classified as _________?
A. indicated service firms
B. syndicated research firms
C. research firms
D. special marketing firms - The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
A. brand
B. value products
C. customized brands
D. super brands - The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
A. guarantees
B. warranties
C. labeling
D. packaging
