A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics
Related Mcqs:
- The difference between perceived costs and perceived benefits is classified as________?
A. buyer’s incentive
B. seller’s incentive
C. corporate incentive
D. competitor’s incentive - The determinants of service quality in service-quality model includes ____________?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above - The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity - In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding - The degree of perceived risk varies with ___________?
A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above - The products and services are perceived value as compared to the competitors is dependent on ___________?
A. potential demand
B. estimated demand
C. company demand
D. minimum demand - The pricing technique according to which the low price is charged for a quality offering is classified as ___________?
A. break-even pricing
B. perceived value pricing
C. target return pricing
D. value pricing - In marketing, the ‘Relative Employee Satisfaction’ is best classified as __________?
A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics - The form of undersupply relative to an explicit or implicit contract is classified as_________?
A. self-serving
B. opportunism
C. reduced opportunities
D. asset specify
