A. multiple choice question
B. rating scale question
C. Likert scale question
D. ranking scale question
Related Mcqs:
- In making of questionnaire, the ‘open-ended question’ includes ________?
A. word association
B. story completion
C. thematic appreciation test
D. all of the above - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The type of questions in marketing research questionnaire are ____________?
A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?
A. close-ended questions
B. rating scale
C. open-ended questions
D. stratified sampling - The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?
A. open -ended questions
B. close-ended questions
C. stratified sampling
D. rating scale - The type of question in questionnaire in which all possible choices are given is________?
A. open ended question
B. close ended question
C. Both a and b
D. none of above - The marketing research firms do not include _________?
A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms - In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
A. multiple choice
B. dichotomous
C. semantic differential
D. Likert scale - The close-ended question in which each question have two possible answers are _____________?
A. dichotomous
B. multiple choice
C. Likert scale
D. semantic differential
