The process of where, when and how information gets into person’s memory is called ___________?

Related Mcqs:

1. The kind of understanding the company gets from marketing information is known as?

   A. marketing information system
   B. customer insights
   C. competitive marketing database
   D. variable testing data base

2. The way how information taken out from customer’s memory or mind is classified as________?

   A. memory revival
   B. memory retrieval
   C. memory encoding
   D. memory decoding

3. A persons feeling of pleasure which results in products performance that match expectations is called __________?

   A. satisfaction
   B. dissatisfaction
   C. distinctive proposition
   D. superior value

4. The complete set of stored information and information strength is classified as_________?

   A. associative network memory model
   B. distributive network memory model
   C. classified network memory model
   D. representative network memory model

5. In information search, the consumers can obtain information from?

   A. personal sources
   B. commercial sources
   C. experiential sources
   D. all of above

6. Step in the information search in the buying process, the milder search state is classified as_______?

   A. less attention
   B. heightened attention
   C. data attention
   D. research attention

7. The process through which we organize, select and compile information to create meaningful picture is classified as_________?

   A. motivation
   B. perception
   C. loyalty
   D. status quo

8. The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

   A. management information system
   B. marketing information system
   C. financial information system
   D. corporate information system

9. The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?

   A. offset
   B. buy back arrangement
   C. barter
   D. compensation deal

10. In ‘adoption process for new products’, the customer seek information in the?

    A. awareness stage
    B. interest stage
    C. evaluation and trial stage
    D. all of above