A. memory encoding
B. memory decoding
C. memory retrieval
D. memory revival
Related Mcqs:
- The kind of understanding the company gets from marketing information is known as?
A. marketing information system
B. customer insights
C. competitive marketing database
D. variable testing data base - The way how information taken out from customer’s memory or mind is classified as________?
A. memory revival
B. memory retrieval
C. memory encoding
D. memory decoding - A persons feeling of pleasure which results in products performance that match expectations is called __________?
A. satisfaction
B. dissatisfaction
C. distinctive proposition
D. superior value - The complete set of stored information and information strength is classified as_________?
A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model - In information search, the consumers can obtain information from?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - Step in the information search in the buying process, the milder search state is classified as_______?
A. less attention
B. heightened attention
C. data attention
D. research attention - The process through which we organize, select and compile information to create meaningful picture is classified as_________?
A. motivation
B. perception
C. loyalty
D. status quo - The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A. management information system
B. marketing information system
C. financial information system
D. corporate information system - The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
A. offset
B. buy back arrangement
C. barter
D. compensation deal - In ‘adoption process for new products’, the customer seek information in the?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above