The function of closeness between product’s performance and product expectation is classified as ___________?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

2. According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?

   A. product line
   B. product class
   C. need family
   D. product family

3. The group of products includes the recognized product family in the product hierarchy is classified as __________?

   A. product line
   B. product class
   C. need family
   D. product family

4. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

5. The long lasting products that facilitate the development of the finished product is classified as ___________?

   A. capital items
   B. natural items
   C. farm items
   D. heterogeneous items

6. All the items including in product line that share more than one form of particular products are classified as ___________?

   A. factor of durability
   B. factor of performance
   C. product type
   D. item

7. The higher is the gap between product performance and customer expectations, the customer is?

   A. more satisfied
   B. more dissatisfied
   C. more delighted
   D. none of the above

8. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

9. The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

   A. minor qualities
   B. search qualities
   C. credence qualities
   D. experience qualities

10. The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?

    A. empathy services
    B. value-augmenting services
    C. facilitating services
    D. assurance services