A. tangible products
B. exchange of goods
C. services
D. ownership of nothing
Related Mcqs:
- The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. online media
B. print media
C. broadcast media
D. display media - According to customer’s four Ps, the ‘communication’ is part of?
A. Product
B. Price
C. Promotion
D. Place - Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The broad categories of communication channels are?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c - Considering non-personal communication channels, the billboards and posters are considered as?
A. online media
B. print media
C. broadcast media
D. display media - The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channels - The communication, inspiration and simplification are the criteria for designing _________?
A. legitimate mantra
B. straddle mantra
C. visual mantra
D. branding mantra