A. marketing strategy
B. augmented product
C. non-augmented product
D. positioning strategy
Related Mcqs:
- The ‘banking services’ and ‘hotel services’ are examples of?
A. products
B. commodities
C. barter system
D. offered services - The hospitals, loan agencies, postal services and schools are examples of the services of __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - According to marketing four Ps, the credit terms can be classified as?
A. Place
B. Product
C. Price
D. Promotion - The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation - The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?
A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing - A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b - If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation - The value creation process and value delivery sequence can be divided into ___________?
A. Three phases
B. Four phases
C. Five phases
D. Six phases
