A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b
Related Mcqs:
- The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment - The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels - The major types of retail organizations includes?
A. corporate chains
B. retailer cooperatives
C. voluntary chains
D. all of above - The buying center includes all the organizations who play roles as_________?
A. initiators and users
B. deciders and approvers
C. buyers and gatekeepers
D. all of the above - The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
A. small buying
B. procedure buying
C. organizational buying
D. large buying - The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - The markets in which the market offerings are bought from sellers for reselling purpose are known as?
A. business markets
B. reseller markets
C. government markets
D. international markets - The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks - The list of company’s major strategic alliances do not include _________?
A. product alliance
B. promotional alliance
C. pricing collaborations
D. financial alliances
