The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?

Related Mcqs:

1. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

2. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

3. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

   A. marketer’s brand equity
   B. customer based brand equity
   C. knowledge based equity
   D. effective brand equity

4. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

5. The parent brand if it is associated with multiple products in brand extension is called _________?

   A. family brand
   B. product extension
   C. sub-product
   D. parent company

6. An analysis of long term marketing impacts through measuring brand equity is called _________?

   A. customer’s metrics pathway
   B. unit metrics pathway
   C. cash-flow metrics pathway
   D. brand metrics pathway

7. The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

   A. internal assessment
   B. external assessment
   C. direct approach
   D. indirect approach

8. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

9. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

10. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

    A. brand extension
    B. sub-brand
    C. parent brand
    D. product extension