A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation
Related Mcqs:
- If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation - The network of company’s supply chain and its customers is called?
A. Value chain
B. Value delivery network
C. Both a and b
D. None of above - A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above - The value creation process and value delivery sequence can be divided into ___________?
A. Three phases
B. Four phases
C. Five phases
D. Six phases - The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
A. integrated logistics management
B. intermodal logistics management
C. intra-modal logistics management
D. exclusive logistics management - The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?
A. demand chain planning
B. supply chain planning
C. predatory planning
D. hybrid planning - In business buying process, the group who manage and control information flow is classified as?
A. user
B. influencer
C. decider
D. gatekeeper - In the supply chain view, the destination point of the company is _____________?
A. sales agents
B. markets
C. broker firms
D. escalator
