A. 2 types
B. 3 types
C. 4 types
D. 5 types
Related Mcqs:
- In growth-share matrix, the high growth and high share SBU’s are considered as?
A. Stars
B. Cash Cows
C. Question marks
D. Dogs - In BCG growth share matrix, the horizontal axis represents?
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c - In growth-share matrix, the vertical axis represents?
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks - The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing - The SBU’s of a company with low market share and growth rate are considered in?
A. Stars
B. Dogs
C. Cash Cows
D. Question marks - Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing - The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
A. price maintenance
B. discriminatory pricing
C. price fixing
D. predatory pricing
