The most successful products are those which are?

Related Mcqs:

1. The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?

   A. low high pricing
   B. every day same pricing
   C. everyday low pricing
   D. high low pricing

2. The tendency to which existing products appears less superior compared to innovative products is classified as?

   A. relative advantage
   B. divisibility
   C. communicability
   D. compatibility

3. The products that customers buy after comparing suitability of products are classified as?

   A. non-shopping products
   B. shopping products
   C. specialty products
   D. unsought products

4. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy
   B. bundle strategy
   C. shallow strategy
   D. push strategy

5. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

   A. Total market orientation
   B. External focus
   C. Customer focus
   D. Competitive, customer focus

6. The successful and goal oriented people who focus on family and career are classified as _________?

   A. motivators
   B. non-motivators
   C. achievers
   D. non-thinkers

7. Buying of products by government agencies is classified as?

   A. business markets
   B. reseller markets
   C. government markets
   D. international markets

8. The systematic planning for new products and customer driven strategy must be created for?

   A. finding and growing products
   B. delivering superior value
   C. gaining customer lifetime value
   D. all of above

9. All the products in category and line extensions a seller makes particularly is classified as _________?

   A. brand line
   B. sub-brand line
   C. brand assortment
   D. brand endorsement

10. The cost of products that fluctuate with the level of production are classified as ___________?

    A. total costs
    B. augmented costs
    C. variable costs
    D. fixed costs