A. marketing provides a guiding philosophy
B. marketing is the only discipline that can provide a formal structure for the planning effort
C. marketing provides inputs to strategic planners by helping to identify attractive market opportunities
D. within individual business units marketing designs strategies for reaching the unit’s objectives
Related Mcqs:
- In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - The purpose of strategic planning is to find ways in which the company can best ?
A. overcome losses
B. use its strengths to take advantage of attractive opportunities in the environment
C. avoid paying taxes
D. avoid the expense of costly research and development while still getting the benefits - The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation - That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?
A. innovative marketing
B. consumer oriented marketing
C. value marketing
D. sense -f mission marketing - _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing - __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?
A. Enlightened marketing
B. Myopic marketing
C. Fundamental marketing
D. Conceptual marketing - What would reduce the role of central planning in a economy ?
A. Increasing government spending
B. Increasing public ownership of firms
C. Increasing the role of markets
D. Removing the profit motive - One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition - When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing - If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A. market penetrations
B. market development
C. product development
D. diversification
