The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

Related Mcqs:

1. Suppose a frost destroys much of the Florida orange crop. At the same time, suppose consumer tastes shift toward orange juice, What would we expect to happen to the equilibrium price and quantity in the market for orange juice ?

   A. price will decrease, quantity is ambiguous
   B. The impact on both price and quantity is ambiguous.
   C. Price will increase, quantity will increase
   D. price will increase, quantity will decrease
   E. price will increase, quantity is ambiguous.

2. It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

   A. actionable
   B. substantial
   C. differentiable
   D. measurable

3. The fraction of change in income that is consumed or spend is called ?

   A. the marginal propensity of expenditure
   B. the marginal propensity to save
   C. the average propensity to consume
   D. the marginal propensity to consume

4. Rapid increase in the price level during periods of recession of high unemployment are known as ?

   A. slump
   B. inflation
   C. stagflation
   D. stagnation

5. During periods of growing domestic demand, an import quota ?

   A. is less restrictive on a country’s imports than a tariff
   B. Is more restrictive on a country’s imports than a tariff
   C. has the same restrictive effect on a country’s imports as a tariff
   D. will always generate increased tax revenue for the government

6. During Periods of rising inflation and rising interest rates we expect the demand for real cash to ?

   A. rise
   B. fall
   C. not changes
   D. fluctuates

7. The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?

   A. discount
   B. allowance
   C. premium
   D. rebate

8. When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?

   A. vertical marketing system
   B. parallel marketing system
   C. diversified marketing system
   D. horizontal marketing system

9. When one firm in the breakfast cereal market started an advertising campaign that stressed the nutritional value of its cereals, all other cereal manufacturers started similar advertising campaign This suggests that the breakfast cereal market is ?

   A. monopolistically competitive
   B. oligopolistic
   C. perfectly competitive
   D. indeterminate from this information

10. The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

    A. Intangibility
    B. Inseparability
    C. Variability
    D. Perishability