More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

Related Mcqs:

1. In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

   A. Key-size approach
   B. work-load appraoch
   C. product-need appraoch
   D. call-service appraoch

2. Because in-kind transfers are not accounted for in standard measures of income distribution the standard measures of income distribution ?

   A. accurately represent the true inequality of living standards
   B. understate the inequality of living standards
   C. exaggerate the inequality of living standards
   D. could exaggerate of understate the inequality of living standards depending on whether the transfers are goods or services.

3. The Human Development Report 2003, which assumes that poverty is multidimensional calculates a human poverty index based on which of the following measures of deprivation ?

   I- probability at birth of not surviving to age 40
   II- adult illiteracy rate
   III- negative economic growth
   IV- lack of a decent standard of living

   A. I and II only
   B. III and IV only
   C. I, II and III only
   D. I, II and IV

4. For the United States empirical studies indicate that over the past two hundred years the cost of international transportation relative to the value of U.S imports has ?

   A. increased
   B. Decreased
   C. Not changed
   D. Any of the above

5. Bance Solida has, in the past, always operated with a reserve ratio of 25 percent. It has now been taken over by Gung-Ho Bank Which operates with a reserve ration of 12½ percent, Assuming that Banca Solida adopts the business practices of its new owner, What will be the effect on money supply in the country in which Banca Solida operates ?

   A. Money supply will increase because Banca Solida will increase its loans
   B. The effect on money supply cannot be determined from the information given
   C. Money supply will decrease because the loans will have to be repaid
   D. Money supply will be unchanged because the central bank has made no policy changes

6. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

   A. social class
   B. occupation
   C. lifestyle
   D. personality

7. A child in the United States is normally exposed to all of the following values EXCEPT ?

   A. achievement ans success
   B. activity and involvement
   C. material comfort
   D. collectivism

8. Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?

   A. market oriented
   B. a statement of religion
   C. motivating
   D. based on distinctive competencies

9. The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

   A. not manipulating the availability of a product for purpose of explotation
   B. not using coercion in the marketing channel
   C. using gray marketers whenever possible to save the consumer money
   D. not exerting undue influence over the reseller’s choice to handle a product

10. All of the following considered to be drawbacks of local marketing EXCEPT ?

    A. it can drive up manufacturing and marketing costs by reducing economies of scale
    B. it can create logistical problems when the company tries to meet varied requirements
    C. it can attract unwanted competition
    D. it can dilute the brand’s overall image