A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method
Related Mcqs:
- Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?
A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method - A detailed, itemized list, report or record or things in one’s possession or the process of making such a list, or items listed in this list, or the stock, is called inventory. Which of the following is also inventory ?
A. List of stock a company own
B. List of assets of a corporation
C. Total obligation of a firm
D. An evaluation or a survey, as of abilities or resources - Estimated income and plane for expenditure is called Budget. What is Budget deficit ?
A. Less Public spending than amount of revenue corporation
B. Balance between public spending and amount of revenue
C. More public spending than amount of revenue
D. None of them - Starting from a balanced budget, for a given tax rate, an increasing in income will cause the government budget to ?
A. move into surplus
B. move into deficit
C. remain unchanged
D. None of the above above - Setting call objectives is done during which of the following stages of the selling process?
A. Prospecting
B. Preapproach
C. Approach
D. Handling objections - ________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing - The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?
A. not manipulating the availability of a product for purpose of explotation
B. not using coercion in the marketing channel
C. using gray marketers whenever possible to save the consumer money
D. not exerting undue influence over the reseller’s choice to handle a product - Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?
A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival - Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?
A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method - All of the following are commonly recognized promotion budget formal EXCEPT ?
A. the affordable method
B. the LIFO method
C. the percentage of sales method
D. the objective and task method
