A. IBM
B. Xerox
C. Kodak
D. Universal Studios
Related Mcqs:
- If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?
A. Protectionism
B. exchange controls
C. exchange facilitators
D. nontariff trade barriers - When capital is owned by the firm as opposed to being directly owned by household capital income may take any of the following forms except ?
A. interest
B. dividends
C. increases in stocks of goods
D. retained earnings - What is called that bank which regularly accepts foreign currency-denominated deposits and makes foreign currency-denominated deposits and makes foreign currency loans ?
A. Eurobank
B. Foreign bank
C. International Bank
D. Multinational Bank - Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
A. market oriented
B. a statement of religion
C. motivating
D. based on distinctive competencies - Which of the following is called a wholly or partially owned company what is the part of the large corporation?
A. Baby company
B. Child company
C. Small holding
D. Subsidiary - Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
A. wife
B. husband
C. teenage children
D. grandparent - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - Which of the following statement is NOT true about state owned enterprises (SOEs) ?
A. SOEs perform better with competition
B. Successful performing SOEs in Japan, Singapore and Sweden have greater managerial autonomy and accountability than other SOEs
C. SOEs in South Korea and Sweden generally achieve inferior economic results to those in Ghana
D. Financial autonomy is a major factor contributing to SOEs managerial effectiveness - Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?
A. lower prices
B. increase promotion both at home and abroad
C. continuously improve their products at home
D. join into cartels at home - A __________ is a brand created and owned by a reseller of a product of service ?
A. licensed brand
B. manufacturer’s brand private brand
C. private brand
D. co-brand