Mcqs Submitted by admin, Contributor at PakMcqs

Global marketers must decide ___________.

A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above

Author: admin

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

Global marketers must decide ___________.

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Marketers often use the term ___________ to cover various groupings of customers.

In __________more customers would like to buy the product than can be satisfied.

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A Marketer is someone seeking a response from another party, called the __________.

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

Information can be produced and marketed as a ___________?