In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Related Mcqs:

1. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers
   B. wheel of retailing concept
   C. cycle of retailers
   D. retailers discount concept

2. Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called?

   A. selective store
   B. extensive store
   C. exclusive store
   D. convenience stores

3. The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?

   A. category killer
   B. discount killer
   C. limited inbound retailers
   D. limited outbound retailers

4. Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as?

   A. inclusive store
   B. exclusive store
   C. superstore
   D. extensive store

5. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

   A. point of purchase promotion
   B. cents off deals
   C. sales premium
   D. advertising specialties

6. The lot of marketing efforts are required to market the products and services for the product category called?

   A. unsought consumer products
   B. specialty industrial products
   C. industrial augmented products
   D. sought primary products

7. In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

   A. one-level channel
   B. Zero-level channel
   C. Three-level channel
   D. Two-level channel

8. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

   A. Two-level channel
   B. Three-level channel
   C. One-level channel
   D. Zero-level channel

9. In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

   A. Two-level channel
   B. Three-level channel
   C. One-level channel
   D. Zero-level channel

10. The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?

    A. direct mail marketing
    B. kiosk marketing
    C. catalog marketing
    D. premium marketing