Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Related Mcqs:

1. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

2. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

3. The companies who are selling life insurances are selling?

   A. sought specialty products
   B. augmented industrial product
   C. unsought shopping products
   D. unsought consumer products

4. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

5. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

6. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

7. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

8. Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

   A. we sell quality
   B. we challenge competitors
   C. we implement ads
   D. we sell hope

9. The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

10. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

    A. competitor centered company
    B. customer centered company
    C. profit centered company
    D. market centered company