A. strategic withdrawal
B. planned contraction
C. unplanned withdrawal
D. both A and B
Related Mcqs:
- Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?
A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy - The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
A. functional resource planning
B. predatory resource planning
C. enterprise resource planning
D. hybrid resource planning - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The stronger buyer and seller ties are facilitated in__________?
A. vertical coordination
B. horizontal coordination
C. contract coordination
D. selling coordination - The stronger the brand is, the discount rate is ___________?
A. higher
B. lower
C. stable
D. earned - The resources and dollars allocated to companies or products promotional program are classified as?
A. advertising messages
B. advertising budget
C. advertising strategy
D. advertising objective - The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
A. desirability
B. deliverability
C. differentiability
D. feasibility - The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension
