The assigning of resources to stronger ones to form the weaker markets are classified as ____________?

Related Mcqs:

1. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

   A. Better prices
   B. Well-established brand names
   C. One-on-one communications
   D. direct selling capability

2. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

   A. Brand image
   B. Distribution
   C. Promotion
   D. Price

3. The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?

   A. laddering
   B. motivation hierarchy
   C. intentional hierarchy
   D. sampling hierarchy

4. The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?

   A. functional resource planning
   B. predatory resource planning
   C. enterprise resource planning
   D. hybrid resource planning

5. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

6. The stronger buyer and seller ties are facilitated in__________?

   A. vertical coordination
   B. horizontal coordination
   C. contract coordination
   D. selling coordination

7. The stronger the brand is, the discount rate is ___________?

   A. higher
   B. lower
   C. stable
   D. earned

8. The resources and dollars allocated to companies or products promotional program are classified as?

   A. advertising messages
   B. advertising budget
   C. advertising strategy
   D. advertising objective

9. The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

   A. desirability
   B. deliverability
   C. differentiability
   D. feasibility

10. The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

    A. the stretch dimension
    B. the strength dimension
    C. the horizontal dimension
    D. the vertical dimension