A. exporting
B. importing
C. joint venturing
D. licensing
Related Mcqs:
- The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?
A. direct investment
B. indirect investment
C. union ownership
D. export union - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
A. joint venturing
B. licensing
C. exporting
D. importing - Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation
